Hey Jane

White D&AD New Blood Pencil

Collaborative project with Emily and Reiss

My Role: Strategy, Visualisation and Animaiton

Backstory

Raise your local area’s awareness that abortion is healthcare.

Pro-life or pro-choice? Abortion in its entirety has been engulfed in debate and discussion since the start. Hey Jane and The Case For Her aim to reframe the perception of abortion. Aiming to see it as healthcare for women and nothing else. With the aim to invigorate new voters to make a change.

Problem

Solution

What if we told you that the personal feelings around abortion are not so different from other essential healthcare procedures? With all the noise surrounding abortion, the importance of the procedure often gets lost. Hey Jane is challenging the stigma and misconceptions surrounding one of the most controversial topics. Join the conversation and discover the similarities without uttering "abortion". It's time to shift the focus from opinions and prejudices to the simple fact that it's healthcare. 

Without the word, it’s simply healthcare