Tellmi
Collaborative project with Nils
My Role: Strategy, Art Direction and Visualisation
Background
Mental health is a challenge that many members of Gen Z grapple with. It can be particularly challenging to discuss one's mental health, especially with friends. Enter Tellmi, an anonymous peer-to-peer network that aims to create a safe space for teenagers to freely express themselves and provide mutual support.
Problem
Attract a larger audience to join Tellmi by launching an advertising campaign that revitalizes Tellmi's image and perception, encouraging more sign-ups.
Solution
Upon reviewing feedback and analyzing the usage of the app, we discovered that Tellmi was primarily being utilized by users to discuss smaller issues. This insight led us to the realization that everyone needs a safe outlet to express themselves. As a result, our creative proposition for Tellmi is "freedom to vent." We believe that serious subjects don't have to be approached in a dull or boring manner and that our platform can provide a supportive space for teenagers to candidly express themselves
