Enkelt.

Backstory

Fast fashion hones in consumers insecurities persuading them to purchase new items based on current trends. Due to fast moving trend cycles 85% old fashion items end up in landfills or burnt up.  Search engines create a bias towards these companies. Rerouting consumers towards the highest paying bidder. My aim is to utilise Ai to create an alternative option where customers can easily access vintage clothes. Utilising Ai photo scanning such as Google Lens. Where consumer can submit either their own image or a fast fashion item and receive sustainable alternatives EASILY.

Problem

Create a branding and advertising campaign for the fictional Ai shopping app Enkelt. 

Solution

The name of the game is Ease. Giving consumers the same ease of vintage shopping as if they wore fast fashion. With the creative proposition of contemporary vintage ease, the branding articulates a simple, comfortable and relaxed aesthetic. The square around the word Enkelt symbolises the curated nature of the app. How it is tailored specifically to you and your specific needs.